Job Details of Digital Marketing & Social Media Specialist

Job description

Responsibilities:

Develop and implement comprehensive digital marketing strategies to achieve client objectives.Develop and implement effective SEO strategies to improve website visibility and search engine rankings.Perform on-page and off-page optimization, including but not limited to keyword optimization, content optimization, and link building.Monitor website performance and search engine rankings using SEO tools and analytics platforms.Create engaging and relevant content for social media channels, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.Manage social media accounts, including content creation, scheduling, monitoring, and engagement.Conduct thorough market research and analysis to identify trends, opportunities, and best practices.Collaborate with internal teams to coordinate digital marketing initiatives and campaigns.Monitor and analyze key performance indicators (KPIs) to measure the success of campaigns and optimize strategies accordingly.Stay up-to-date with the latest trends and advancements in digital marketing and social media.

Requirements:

Bachelor's degree or diploma in Marketing, Communications, or related field.At least 3 years of proven experience in digital marketing and social media management, preferably in an agency setting.In-depth knowledge of SEO, social media platforms, algorithms, and best practices.Strong creative writing and content creation skills.Excellent analytical skills with the ability to interpret data and draw actionable insights.Proficiency in social media management tools and analytics platforms.Ability to multitask and manage multiple projects in a fast-paced environment.Strong attention to detail and organizational skills.

Benefits:

Basic salary commensurate with experience.Performance-based incentives and bonuses.Opportunities for career growth and advancement.Collaborative and supportive work environment.Ongoing training and professional development opportunities.

If you are a creative and results-driven individual with a passion for digital marketing and social media, we want to hear from you! Join us in shaping the future of digital marketing at Bob Digital Media Ltd

How To Apply

Interested and qualified candidates should forward their CV to: careers@bobdigital.co.ke using the position as subject of email.