Job Details of Digital Marketing Associate

Job description

At Renew Capital, we see opportunities in Africa where others, too often, only notice the problems. We invest, rather than provide handouts, by finding promising businesses, connecting them to a global network of investors and growing them into world-class companies. We do this because we believe that many growing businesses, together, create the engine that lifts entire nations out of poverty. Our ambition is to become the best middle market investment firm in Africa. We're looking to hire those who embody our values and get excited about our vision for a prosperous Africa with growing businesses, thriving nations and a legacy of investment. Our organizational values are intelligence, integrity, beauty and grit.Since establishing the Renew Capital presence in Africa in 2012, we have been pioneering an innovative blended-finance model that partners with the development community and focuses on investing in high-growth small and medium enterprises (SMEs). This blended-finance model allows us to invest in smaller deals that are often overlooked by larger investors but are too big for microfinance. We then help these companies build disciplined, gender-smart and climate-smart management systems and teams and grow them into market leading companies. As a result of our investment work to date, Renew Capital has mobilized millions of dollars into businesses in Africa, and built a large network of investors, the Renew Capital Angels.We are inviting passionate and qualified candidates to apply to join our team as a digital marketing associate in Kampala, Uganda. In candidates, we look for professionals with a trailblazing attribute who align with our organizational values. We welcome challenges and face them head-on each and every day! What we do is not easy, but it is rewarding and forces us to grow and innovate. As such, we hire individuals who are committed to their work, take pride in what they do and are relentless in advancing projects forward in a systematic manner. The people that flourish at Renew Capital are mission-driven; they see the big picture and the long-term result of their work, and they sincerely wish to make a lasting economic impact on the continent of Africa. If this sounds like you, we encourage you to apply.ROLE SUMMARY
As a digital marketing associate at Renew Capital, you will be responsible for developing, implementing and managing digital marketing strategies to promote our brand and product. You will play a crucial role in driving online traffic to our website, increasing brand awareness, improving our social media engagement and ultimately contributing to the growth and success of our business.Responsibilities:

• Develop and execute digital marketing strategies to increase brand visibility and drive traffic to our digital platforms.
• Manage all digital marketing channels, including SEO, Hubspot and social media.
• Measure and report performance of all digital marketing campaigns, and assess against goals.
• Collaborate with the Media Co team to create engaging content for various digital platforms, ensuring consistency with brand messaging and values.
• Oversee the management of our website and social media, ensuring it is optimized for user experience, SEO and conversion rate optimization.
• Monitor industry trends to identify opportunities for growth and stay ahead of the curve in digital marketing practices.

Preferred Qualifications:

• A bachelor's degree program in marketing, communications, or a related field; an advanced degree or certification in digital marketing is a plus.
• 5+ years of proven experience in digital marketing or a similar role, with a track record of successful marketing campaigns and initiatives.
• Proficiency in digital marketing tools and platforms such as Google Analytics, Hubspot, Adobe and content management systems.
• Excellent communication skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Creative thinking and problem-solving abilities, with a passion for staying ahead of digital marketing trends and emerging technologies.
• Detail-oriented and organized, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

How To Apply

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