Job Details of Manager, Prepaid Segment Marketing (Large Screen)

Ooredoo is an organisation on the move. Thanks to our dedicated employees, we continue to move closer towards our vision to be among the top 20 telecommunications companies in the world.

We are a dynamic global telecommunications player operating in 17 countries across the Middle East, North Africa (MENA) and Asia. We cover a population of more than half a billion people and serve more than 68 million customers.

In Kuwait, we employ approximately 1,000 talented people, all of whom are driving Ooredoo to be the number one choice for world-class communications services in Kuwait. In the face of intensifying competition, increasingly sophisticated technology and rising customer expectations, nothing is more important to our success than our team – and it's a team that you can be part of.

At Ooredoo, our culture and DNA are at the heart of everything we do. We are a diverse and inclusive global family, united by a shared passion for innovation and excellence. We believe that our success is built upon our people’s strengths. Join us and become a vital part of our dynamic culture, contributing to our mission of enriching people's lives through cutting-edge communications.

Ooredoo's future is bright, and you can be part of our ongoing success.

Role is responsible for planning, directing and overseeing the operations and fiscal health of prepaid large screen segment. Role requires identifying trendsetter ideas by researching industry, analyzing market strategies, evaluating options, financial evaluations & recommendation of right marketing strategy for the segment. Role also requires enhancing NPS & purchase consideration by rolling our new & innovative ideas for the segment

• Plan and execute the Large Screen strategy according to the company’s & individual segment objectives.

• Strategic management and development of the large screen product portfolio, offering & lifecycle management for large screen.

• Work with Sr. Director and lead the large screen budgeting, business & Roadmap planning.

• Be product owner for large screen throughout the life cycle. Conduct multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy.

• Full P&L ownership of large screen product portfolio

• Initiate customer insight and market research for supporting business objectives.

• Lead requirements, build the brief for the Market Research projects and get it approved by Senior Director.

• Market Analysis: assess market and customer dynamics and incorporate into offer development and lifecycle activities.

• Work with Senior Director to Develop and implement the large screen Business Plan & Yearly Activity Roadmap.

• Responsible for subscriber target, acquisition & revenue for the small screen segment.

• Manage data ARPU development through strategies and tactics built on and using segmented offering, penetration, usage, recharge, bundling, packs, pricing, etc.

• Use Customer Segmentation for the Segment as per customer value segmentation, Customer behavioral segmentation, Customer life cycle segmentation & Customer Value migration.

• Develop compelling data positioning and value proposition and selling tools. This can be for acquiring new customers, as well for existing base to enhance revenue. Develop business plans and product positioning in the marketplace.

• Build & execute Engagement Documents & business cases for any new product or promos for large screen product as per the roadmap.

• In sync with Snr director set the scope & objective for the large screen segment, schedule in financial terms of segment-related activities with the purpose to secure necessary operational involvement and resources from that particular Function.

• Accountable for revenue /recharge attainment with profitability and success of large screen product or group of products through development and execution of comprehensive marketing plan.

• Set quality KPIs and drive sales to achieve quality customers.

• Existing base revenue enhancement by identifying opportunities or by solving gaps with segmented promotion approach and thus running many campaigns in a month. Campaign management & Campaign measurement with test & Control.

• Lead & track KPIs for Pipeline stock management of SIMs.

• Work closely with GTM teams to propose complete offers addressing all customer needs.

• Interact and set business requirements for third party suppliers, vendors or partners.

• Align with pricing specialists for the right large screen pricing tactics and actions in order to deliver the objectives.

• Align pricing with the other segments and overall pricing strategies.

• Align with pricing team on business cases & data requirement for business cases.

• Lead and execute business cases and Engagement Documents (ED) for new product launches.

• Lead and approve Product Description Documents (PDD) for the Product Development team for technical implementation.

• Assist in technical implementation as required by the leading PD team.

• Engage in RFBT and TRFS for new product launches.

• Coordinate with GO to Market specialist on launching a promo/product.

• Lead quality and business analysis with GTM specialist of set targets for a new product/promo launches.

• Tweak product/promotion in sync with GTM specialist to achieve the set target for acquisition.

• Develop post launch analysis and take corrective actions.

• Monitor and report segment KPI and status against targets and budget.

• Perform competitive analysis to evaluate product capabilities, pricing, promotion, distribution; analyse how these impact market share. Recommend and implement changes required to be competitive.

• Rationalize solution offerings by performing map/gap analysis against current offering and market opportunities.

• Establish requirements to effectively manage and track to a plan of record, including total sales, revenue, churn and contribution.

• Foster strong relationships with internal and external resources. Engage with different functional teams and business units (in order to drive business success and optimization.

• Attend Operations and Marketing division meetings as required.

• Proactively take responsibility for self-improvement by staying well-informed of developments, knowledge and innovations in relevant field of expertise.

• Attend Training Programs, Courses, Seminars, conferences, and vendor meetings, User Groups and presentations to be ready with the latest business ideas.

• Other duties as reporting directed by the line manager or other top management members.

• BS Degree (Master’s degree is an advantage) in Marketing, Management, Finance, Computer science or related discipline and appropriate registration with a recognised professional institute.

• 5-6+ required years of experience.

• Required years of experience of delivering products/innovations, experience & financial results in telecommunications sector.

• Strong knowledge of the telecom sector, analytics, product launches, GTM.

• Creative flair and excellent presentation skills.

• Ability to understand and execute the measurement of results and act appropriately to improve efforts.

• Ability to operate in a diverse multicultural, multinational work environment, exhibiting appropriate sensitivities.

• Good knowledge of MS Office applications like Excel, Word, PowerPoint etc.

• Excellent command of both written and verbal English.

• Demonstrated knowledge in the following required: (Segment marketing).

• Budget skills.

• Multichannel marketing.

• Strong Creative skills.

• Strong Analytical skills.

• Strong Project Management skills.

• Management skills.

• Strong interpersonal communication skills.