* Duties and Responsibilities - • Visiting the retails outlets on daily basis as per the beat plan. • To collect orders from the retailers in the allocated region. • To support the traditional Trade Sales for the company across various categories and markets with increased sales and distributions. • To execute daily operations at the distributor level for servicing of outlets and direct dealers. • Ensuring orders are placed and executed by the distributors on time. • Ensuring availability of the products in a geography by highlighting stock requirements to distributor / Area mangers on time. • Monitor competitor activity in the market w.r.t new product, trade schemes etc. report the same to area manager (standard report). • Participate in promotional activity of the company. • Carry out new Retailer expansion plans as per guidelines. • Maintaining excellent relation with retailers, distributors, stockiest etc.